The Integration of Intercultural Business Communication Training and Business English Teaching

What’s Missing in Our Training of Intercultural Business Communication

This paper examines the current approaches used in the training of intercultural business communication such as cultural patterns and skills, and points out that these approaches mainly reflect the etic or culture-general perspective. What is missing is the emic or culture-specific perspective. In order to promote intercultural research based on both perspectives, this paper details ethnography...

Integration of Business Sustainability Education into the Business Curriculum

Business sustainability in all dimensions of economic, governance, social, ethical, and environmental (EGSEE) performance is gaining acceptance as many global stock exchanges either encourage or require their listed companies to issue sustainability reports and investors worldwide demand sustainability performance information. More than 8, 000 companies worldwide are disclosing various EGSEE di...

Enterprise Resource Planning and Business Intelligence: The Importance of Integration

The advancement of information and communications technologies (ICT) has significantly intensified market competition the world over. One of the most widespread solutions is the use of enterprise resource planning systems that has proved to support the integration and automation of the processes, the improvement of the performance, and the reduction of costs. ERP involves the planning and manag...

langauge needs analysis of undergraduate business management and economics students

the aim of conducting this study was to investigate the foreign language learning needs of undergraduate economics students and business management students in faculties of social sciences of alzahra and azad naragh university. in the study, which was designed on the basis of a qualitative-quantitative basis using interviews and questionnaires, 146 female undergraduate business management as we...

College English Teaching Viewed from the Perspective of Intercultural Communication